1. Types of Customer Data
We will collect 2 broad categories of customer data, depending on the nature and circumstances of the service requested or transaction undertaken:
- Personal Data, which includes but is not limited to
(i) Personal information that links back to an individual e.g., name, gender, date of birth, passport or other personal identification numbers;
(ii) Contact information e.g., address, phone number, email address;
(iii) Payment information e.g., credit or debit card information, including the name of cardholder, card number, billing address and expiry date;
(iv) Travel information e.g., flight information, dietary and seating or other service preferences;
(v) Health information e.g., medical records or requests;
(vi) Technical information e.g., IP address; and
- Statistical Data, which is information on the behaviour of visitors to our website (see Section 2 of Part B).
This is collected for analytical purposes, to better understand the profile of our customers. This information will not be stored on your customer record, and is entirely anonymous, necessary to enforce legal regulations, or necessary to investigate suspected unlawful activity.
For purposes of this policy statement, the phrase Customer Data includes Personal Data and Statistical Data.
The provision of Customer Data (save for where the request for data is marked “optional” in the forms used to collect personal data) is obligatory in order for xxxx.xx to carry out its services to you
The failure to supply such Customer Data may result in (i) xxxx.xx being unable to provide you with the services and/or products requested; (ii) xxxx.xx being unable to update you on our latest products and/or launches; and/or (iii) your inability to enter or participate in contests, promotions or redemption activities organised by xxxx.xx’s websites, social media assets and mobile services facility.
2. Purposes for Collection, Use and Disclosure
Generally, xxxx.xx collects Customer Data, either directly from you or from your authorised representatives (i.e. persons whom you have authorised, persons who have been validly identified as being you or your authorised representative pursuant to our then-current security procedures), from third parties (e.g., your travel agent or our service provider), or from publicly available sources, through our website, social media assets, mobile services, and other channels including our ticketing counters and airport operations, in order to fulfil the following purposes, which include but are not limited to:
- Providing services to you such as processing a transaction (e.g., making a booking), providing technical assistance, assisting you in the transaction, providing flight alert messages through xxxx.xx’s mobile services facility and facilitating internet check-in;
- Contacting you for product or customer satisfaction surveys and market research; and
- Compliance with standard safety, security and legal requirements
3. Processing and Disclosure of Customer Data
Other than the above, we will not disclose your personal information without your consent unless it is either authorised or required by law, necessary to prevent a threat to life or health, reasonably necessary to enforce legal regulations, or necessary to investigate suspected unlawful activity.
4. Transfer of Information Overseas
Our head office is based in Singapore. We may thus transfer your personal information to overseas data storage facilities where we keep our central records, our offices or appointed agents. Such transfers are necessary for us to fulfil our contract with you, as well as with relevant third parties, where applicable.
5. Consent to Provide Information
Statistical Data is not linked to a customer record and xxxx.xx does not need to seek consent for the collection, use or disclosure of Statistical Data. For more information on the collection and usage of Customer Data obtained from xxxx.xx’s websites, social media assets and through xxxx.xx’s services facility, please refer to Part B.
6. Access to your Information
We will, on request, allow you to access your personal information stored with us. However, we may charge an administrative fee to help us recover the costs incurred to supply such information to you. In exceptional circumstances, we may not be able to comply with your request, but will provide you with the explanation for refusal, where applicable. Exceptional circumstances include where:
- An investigating authority or government institution objects to xxxx.xx complying with a customer’s request,
- The information may, in the exercise of xxxx.xx’s reasonable discretion and/or assessment, affect the life or security of an individual, and
- Data is collected in connection with an investigation of a breach of contract, suspicion of fraudulent activities or contravention of law.
We will retain your personal information for as long as necessary to fulfil the purpose for which it was collected, or as required by relevant laws.
We will need your assistance to ensure that the personal information you provide to us is current, complete and accurate. If there are errors or changes to be made, please contact us and we will work towards either correcting it or discuss alternative actions with you.
xxxx.xx may also request Personal Data updates from you from time to time. As detailed in Section 2 above under the “Purposes for Collection, Use and Disclosure” sub-section, your booking information or flight itinerary may be disclosed to the appropriate customs and immigration authorities as required by law. As such, it is important to ensure that the Personal Data contained in your booking information or flight itinerary is current, complete and accurate.
10. Contact Us
2. Google Analytics
3. Links to Other Websites
We cannot distinguish the age of visitors to our website. If a minor (according to applicable laws) has provided us with personal information without parental or guardian consent, the parent or guardian can contact us (see Section 10 of Part A) to remove the relevant information.